VISION

Practical, sustainable and savvy style is shaping a future generation of conscious consumers with the power to create change in the world. Our intention is to weave together grassroots efforts initiated by women visionaries of living more sustainable and fulfilling lives with ACTION. As one collective unified voice we are unstoppable.

Our Goal: 5 million consumers who will affect the marketplace with how they choose to spend their dollars and who will define how business is done in the future. Why 5 million you ask? In January 1776 a little book, Common Sense, by Thomas Payne was published. It was this book that moved a country skeptical of its ability to pursue freedom to full support a mere six months later. The population at that time in New England was 3 million people - 500,000 of them read the book and were called to action. Today, implementing the same ration and with a population of 300 million, we only need 5 million to tip the scale!

Take it a step further beyond consumerism to Cooperative Investing! Most of us don’t describe ourselves as “investors” but here is where the mindset needs to shift once again! The power in numbers as a unified force can impact markets. Every year 4 million Americans contribute $35 year to the NRA. Take those same 5 million women identified earlier and imagine them donating a mere $25 a year into one investment pool to finance local and socially responsible businesses. Envision being able to finance innovative entrepreneurs.