WHAT'S IN IT FOR ME?
The MAMALUTION will provide tools to effectively harness
the innovation of the green movement and make it more accessible
and comprehensive for everyone.
The MAMALUTION will serve as a conduit between existing
“green” infrastructure (overlapping local and
national organizations, businesses, movements…) by
organizing opportunities for collaboration through the online
directory, cross promotion & advertising serving as
a central hub.
The MAMALUTION will educate interested consumers and investors
through ongoing webinars, podcasts & world-wide retreats.
The MAMALUTION will link “conscious consumers”
(or those seeking to be more green) with existing sustainable
businesses incentives to save by shopping green.
The MAMALUTION will provide cooperative investment opportunities
to support and sustain local and sustainable women-owned
businesses.
Light Your Torch of Freedom!
If any of you have read my book, The Absence of Soil, or
explored the roots of marketing this past century, you have
already come across the story “Torches of Freedom”
describing the manipulative tactics of Edward Bernays in
the 1920’s. This staged event capitalized on the women’s
suffrage movement by pairing the freedom being sought with
women lighting cigarettes (torches) at the Macy Day Parade
in 1929 which was illegal at the time. The “Torches
of Freedom campaign remains one of the most famous and successful
episodes in the history of public relations as define by
Bernays.
I say let’s define our own torches of freedom as the
passion inside that yearns for a new way of living that
is not driven by money hungry corporate America, corrupt
governments or false illusions of security. Rather a TRUE
FREEDOM that feeds our souls and allows us sleep well at
night. Not to say that this journey will happen without
strength, sacrifice and hard work! This is the time of the
Warrior Goddess and this is an effort well worth the fight!
Make time to nurture your own inner flame. Keep it burning
so that the generations that come after us may find their
way.