The MAMALUTION™ is a revolution of mamas taking back the planet by tapping into their intuitive wisdom and becoming sustainable shoppers.

Who is a Mamalutionary? YOU! All women (and men) who care about what is happening to our planet! Grandmoms, aunts, sisters and brothers are collectively tapping into an underground revolution that is sprouting up around the globe. We all feel in our bones that something is not right. It’s time to tune into what our bodies are telling us.

The Dalai Lama recently was quoted saying that “The world will be saved by the western woman.” We are at a point in time, where we, as western women, hold more power than we can possibly conceive. We are driving the markets with our dollars, we are birthing and raising the future generations and we are infiltrating into positions of power. It is our responsibility to take action. We have easy access to information that other women around the world may not have. We have the resources to make a difference.

The United States makes up 4% of the world population yet consumes 25% of the world’s resources. Women make up 51% of the United States population and make more than 80% of all consumer purchasing decisions. We are the silent voices in the “green” movement, and as consumers, we have the greatest impact on the economy. Now is the time for the feminine voice to be heard!

A movement that supports increasing numbers of women stepping up as creative entrepreneurs and demanding more sustainable choices for their families is needed. By developing strategies to enable existing and up and coming green businesses to efficiently work together through joint marketing and branding efforts, we will build a stronger presence in the marketplace ultimately making it easier and more affordable for consumers to buy green.

Currently green purchases make up anywhere from 2-20% of the market depending on the product or service. That number needs to increase drastically to ensure a deep green economy to 25% of the market share in upcoming years to create the change necessary for our survival. By merging both local and national initiatives we can achieve these goals, simultaneously growing local economies while educating consumers to shop wise.

It’s time to Up the Revolution!